Client
Gold and Diamond jewelry company with a legacy of over five decades with close to 100 showrooms located across 72 cities and towns in India.
Technology Provided
- Augmented Reality
- Android
- iOS
- Windows 10 Devices
Duration
Launch – 3 Months
Services Delivered
- Augmented Reality – B2C
- Mobility – B2C
- AR Solution Development and Maintenance
Customer Objective
- Build an augmented reality (AR) technology platform, which allows customers to virtually try on jewelry on mobile app and retail showrooms.
- Create a highly engaging and eye-catching Digital experience zone on mobile devices and retail outlets wherein customers can wear virtual ornaments such as Necklace and Earrings by browsing through a digital catalogue.
Achievements
- Created a highly engaging and eye-catching solution for mobile devices and large digital displays called AR Mirror that serves multiple goals such as Digital Catalog of Senco products, Try-It-on functionalities and Digital Promotion and Campaign display.
- AI Engine based on holistic and experiential inputs from Senco, prompts auto-suggest products, recommends best-fit ornaments based on facial features of the customer.
Enhanced customer buying experience and increased the conversions at stores while reducing requirement for in-store inventory to a large extent.
Get in Touch
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